Champlain students headed to Vanier College for a case competition last weekend. The competition consisted of being isolated in a room for 3 hours with a marketing case presented by Vélofix (a mobile bike shop). The students then had to come up with three marketing communication strategies to increase their brand awareness. Although a stressful experience, students had the opportunity to network with other students and professors from across Canada. Champlain students are headed to Dawson College for their next Case Competition, which will be held on Sunday, April 10th, 2016.
Champlain students headed to Vanier College for a case competition last weekend. The competition consisted of being isolated in a room for 3 hours with a marketing case presented by Vélofix (a mobile bike shop). The students then had to come up with three marketing communication strategies to increase their brand awareness. Although a stressful experience, students had the opportunity to network with other students and professors from across Canada. Champlain students are headed to Dawson College for their next Case Competition, which will be held on Sunday, April 10th, 2016.